Personal Notes

Personal Notes

Let Me Be of Service

Written by John D. Buerger, CFP®.

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John Buerger

I'm a maverick in my trade. I do things different than most. I actually believe that I - as a financial planner - can provide my service to anybody, even if you ...

  • make average income (you're not rich)
  • have no investment assets to speak of and
  • don't need insurance or any other financial product that most financial types want to sell you

... and I really want to be able to be of service to YOU! Won't you let me?

I Believe

Here's where I'm coming from: I believe that I was put on this earth to serve. I wake up each day with this deep sense of purpose - to be a resource for someone like you through my expertise with personal finance. I believe that if I'm not doing that ... I'm failing. I believe that all those years of study - learning the art (and it really is an art form) of financial planning and understanding every financial tool available: how it works and how tools work (or don't work) with each other - were given to me so I can share that knowledge with you.

Great Rewards

The most rewarding part of my work is in the connections I get to make with people - usually in a conversation in my office, at a coffee shop or over a dinner table. Connections are where life has meaning. Those conversations, while they may have started on the topic of money usually progress to much more important things like family, relationships, purpose, meaning, mission, vision and values. It is a richly rewarding experience for both of us ... and it happens because I am here to serve. I want to help you, not sell you something.

BUT ...

Most people I know won't let me serve them. The number of clients I have is a teeny tiny percentage of the hundreds of people I know, the hundreds more who receive our weekly email or visit this website and the thousands of Facebook friends, Twitter followers and LinkedIn connections I have online.

The reason people ignore this service I provide? Either they don't think I CAN help them (they doubt my knowledge or experience) or they don't believe I WILL help them (they suspect I have an alterior motive).

Understanding

I get it. I understand. I've been there.

--- I've met people who don't have the expertise to do their jobs well (even though that is rarely the case in financial services).

--- I have also been on the receiving end of financial sales-jobs where the "advisor" didn't help me. They wouldn't help me. He/She was too busy helping himself/herself. I'm sure you've been there, too.

That is why I've worked so hard over the past several years to create simple, powerful and inspiring financial tools for average people. Tools that empower you to make better choices with your money, not just do what someone else (your advisor) tells you to do. Its my way of proving that I am here to help, not here to sell stuff.

A Tool For Everyone

This Cash Flow Hydrant™ cash management tool is BIG!!! Adding the web-based component makes it huge! The fact that just about any person can afford it (only $400) and that you are guaranteed to find cash flow savings in the first year that are equal to or greater than the cost of the process ... makes it a no-brainer.

There is the added bonus that with this tool, saving money doesn't mean you have to sacrifice your quality of life - in fact you will be looking for more ways to save so you an enjoy an even better quality of life.

Think about that. Devote two hours of your life this week (out of the 168 you have available) to learning how to use the tool ... and then just 10 minutes a day for the next several weeks ... and you will discover hundreds if not thousands of dollars that is leaking out of your financial plumbing right now (but you just don't know it).

In the end, you will be (much) better off ... and you will have allowed me to fulfill my purpose which is to coach one more person in making better choices (for them) with their money.

John

Halftime Principles

Written by John D. Buerger, CFP®.

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John Buerger

A Super Bowl television ad ... and one of our country's most brilliant minds in Economics.

The two were made for each other, and yet I'll bet nobody else has noticed this ... yet.

The Economist

I first met Woody Brock at a Financial Planning Association conference several years ago. He is the most brilliant mind in economics with which I have ever engaged - almost too brilliant (it's tough for even me to keep up with him and I'm an economics nerd/junkie).

Woody Brock has a new book called, "American Gridlock." In it Brock distinguishes between deductive logic from what he calls "First Principles" (basic "truths" of life that should be used to guide our daily actions) and inductive logic with inferences often derived from ideologically-driven data analysis. This cherry-picking of data has created a cacophony of worthless jibberish in the dialog between political camps, but complete gridlock in being able to make the hard choices that need to be made in the very near future.

The Commercial

Enter the 2-minute Super Bowl ad put together by Chrysler and voiced by Clint Eastwood.

The message is inspiring. It's halftime in America. We're down but not out. "This country can't be knocked out with one punch."

True Debate No More

We no longer have a "discussion" of ideas in this country. We have completely abandoned the Socratic method of debate and moved to a high-pitched scream-fest as the media, the politicians and the really good salespeople use limited data points that echo their own ideology and buy the biggest pulpits from which to work the (one-way) "conversation" to their personal advantage.

I find this aspect of modern life detestable and I see it as a highly corrosive and destructive force. It freezes people in their tracks. As the commercial says about past events,

"the fog of division, discord and blame made it hard to see what lay ahead."

We're stressed out, unsure of our direction and (as a society right now) looking to other people to tell us which way to go. I believe that is where we're missing the boat.

The Need for Truths

Woody and Clint are both correct.

We must get away from the fog of division, discord and blame. We must stop looking to some other person or group of people to tell us what to do. Instead we must focus on those First Principles. The debate needs to be reframed and the sooner that happens, the easier will be our choices. It will also be easier to launch forward rather than stay mired knee deep in the mud being slung by opponents at each other.

"After those trials we all rallied around what was right and acted as one."

The Personal Truth - Balance

There is only one thing that is "right" and that is the Truth - those First Principles that Woody talks about.

From my own little sphere of knowledge, I offer this basic Personal Truth (as I did in my financial planning blog post - Personal Finance Truth #1). The reason people are unhealthy, unwealthy or suffering poor relationships is because their life is out of balance.

"Every type of problem - financial, health, relationship, legal - is a problem because choices have been made and actions taken that are out of aligment."

In simple terms, the problems start when: you spend more than you make, you eat more than your body can burn off and you take more than you give in your relationships.

But isn't that what we're doing en-masse? Isn't that what our leaders are doing ... and then telling us that these rules don't apply to them?

Free-Lunch Society

Our society has become fixated on the free lunch. No more hard work. No more challenge. I deserve more just because I'm an American citizen (or not).

We have a media, political and even an educational culture that rewards and reinforces a free-lunch society, getting something for nothing, a chance to get without having to give. The politicians hand out free stuff in return for votes. We applaud and vote them into higher office so they can give us even more. Young people are taught to be paid for the time they spend on the job, not the value they create through their work. Salespeople peddle pills that will solve your health problems, or products that will make your dirty house go away ... or an insurance product that will save you from financial ruin.

We don't pay attention to First Principles anymore. They're boring and they go against that most basic of human desires for an easy life.

Great Reset Anyone?

Back in 2008, I was rooting for what I called "The Great Reset" where someone would push that big, red reset button. Things would get really ugly for a short time as we cleared all the bad debt, poorly run businesses and political hacks out of the system.

Then we would start to recover. People would band together. They would collaborate and support each other. Each person would focus on the value they could bring to their neighbors. In return, they would be compensated. Life would quickly get back in balance. We would eat less, work harder, save and invest more. We would be healthier. Life would be good, and probably far less stressful.

We would do all these things because they were the right things to do ... based on sound "truths" ... not because somebody else said we should or must.

Only Utopia or Only Solution

Some readers will probably comment that I'm enjoying another "out of this world" Utopian moment. It's a dream. This will never happen here. Then again, that Super Bowl ad that Clint Eastwood voiced for Chrysler got a lot of positive attention. I don't believe everything that was expressed in there, but I do believe in the overall good of the American character.

We ARE at halftime. We are down, but not out. We can come from behind, but it won't be easy and there is a lot of work to do.

John