First Release Monday

First Release Monday

Written by John D. Buerger, CFP®.

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John Buerger

We're almost ready.

The first Video Wealth Health Tip has gone through final shooting and editing. It will be uploaded to YouTube and released on Monday.

This whole project has taken a boatload of time and effort to get off the ground. I can't say I'm completely surprised. One of my commitments was to releasing a quality product and I knew that the learning curve to make that happen was going to be steep.

I have been surprised by WHERE the challenges have been. I thought it would take me a long time to get over the self-conscious part of seeing myself on camera. Nope, that wasn't an issue. How about keeping eyes on the camera? Not it either.

The biggest challenges have been in getting the environment right - with a backdrop that looks professional - and the technical stuff (sound, lighting and image framing) up to my quality demands. For example, we got the muslin for the backdrop and put it up, bathed it in extra light (it's supposed to be a white background) and figured that was good enough.

Whoops. The camera showed the cloth in almost as good focus as my face ... including every little crease and wrinkle. That was nothing that an iron couldn't fix but that added time to bring it in and do the work. Then I discovered that some colored shirts work better with the white background than others. And my favorite green (money) shirt went neon in that environment. Coordinating my wardrobe and all these other factors added almost a whole week to the process.

I can't complain, though. The final product looks good, is entertaining and professionally delivered. The nice thing about learning curves is once you're past that point you don't have to go back and re-learn everything. While there is probably 20 hours or more of work in this first 3-minute video, future Video Wealth Health Tips will be happen a lot more easily.

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